Frozen Fan Fest
By Erin
After months of anticipation, retailers around the world are celebrating Frozen Fan Fest as all-new products from Disney’s “Frozen 2” hit shelves. Following a week of epic product reveals – from hundreds of celebrity Frozen fans and social influencers – fans can now get their hands on a wide array of new products spanning toys, apparel, fashion accessories, housewares, tech, books, consumables and more. I had the opportunity to go check out some of the epic product reveals at the Frozen Fan Fest in Hollywood earlier this week. Now, I want all the Frozen things. I will be sharing some of my favorite items with you here.
“This week marks the biggest retail event ever for The Walt Disney Company, giving fans a unique opportunity to connect more deeply with their favorite stories and characters from ‘Frozen 2’,” says Ken Potrock, President, Consumer Products Commercialization. “We can’t wait for fans around the world to experience the newest products, games, books and more tied to these beloved characters and their new adventures.”
I won’t make you wait any longer, that would just be cruel. So here are some of my personal favorites and more details about all the fun Frozen Fan Fest festivities happening this weekend and beyond that you can participate in!
I LOVED the Mary Frances Accessories. I’d love to have one of each of these.
Just in time for Halloween! Your favorite pup can dress up as Olaf! Super cute!
Need some bling? Frost yourself with a variety of fine Frozen jewelry. There are lots of gorgeous options, like these snowflake pendant necklaces.
Got stocking stuffers? How about these adorable Frozen 2 POP! Figures?
How cute would this be for the whole family to dress up as the Frozen characters for Halloween, even the dog! I love all the detail that went into making all of these beautiful costumes from Disguise. You can find these at Target, Walmart, Spirit Halloween and Amazon.
Family game night? Yes please! Monopoly goes to a whole new level with this Frozen II version!
If you have a little princess in your life, this is a must have! The Ultimate Arendelle Castle, I would love to get this for my niece, but I have a feeling I’d be playing with this too… lol
All the essentials for a magical Frozen tea party. I wish we had all these fun things when I was a kid!
Another item on my list to get my niece. The MP3 Sing-a-long Boom Box, perfect for your little super star who loves to sing.
Something for myself… I just love all the Frozen tops and sweatshirts!
That is just a handful of my favorite things (I could go on all day, but then this would just get ridiculously long… so I’ll move on to let you all know where you can go to join in on the Frozen Fest Celebrations and go purchase some of these MUST HAVE items!!
Frozen Fan Fest Retail Celebrations
Flagship Disney store locations in the U.S. hosted midnight openings allowing fans to shop the new range of “Frozen 2” merchandise. Starting today, Disney store will kick off Frozen-themed in-store events in 170 locations, offer a special gift with purchase (limit one per guest, while supplies last), as well as a sweepstakes where one fan can win a trip to the “Frozen 2” or “Star Wars: The Rise of Skywalker” premiere.
Additionally, fans can visit shopDisney.com for new, immersive Frozen Fan Fest takeovers, including video content that plays while they shop a wide assortment of merchandise for the whole family.
Fans in Anaheim can enjoy Frozen-themed photo opportunities while guests in Orlando will have the chance to purchase special Frozen themed food and beverage offerings throughout the celebration.
Additional retail festivities across 500,000 stores globally for Frozen Fan Fest include:
- Target is launching 25 Disney store at Target “shop-in-shop” locations nationwide today featuring a wide array of merchandise from “Frozen 2.” The first 250 guests that visit one of the 25 store locations will receive a Disney store at Target canvas tote bag.* Guests are invited to share their favorite Frozen memories on their social channels using the hashtags #ShareTheForce and #ThePowerWithin and tagging @Target.
Guests shopping Disney store at Target today and tomorrow in store or online will receive a $10 Target GiftCard when they purchase at least $40 of Frozen toys.** Target shoppers will find the following products, including select exclusives, for “Frozen 2” in store and online:
“True to Myself” Bedding Collection
Description: Twin/Full comforter
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- “Frozen 2” items including toys, plush items, bedding, apparel, accessories, arts and activity sets, including Elsa’s Black Sea Dress, Sing & Swing Olaf, Young Anna & Elsa dolls, “Frozen 2” Small Doll collection pack, and the Frantic Forest Game.
* Giveaways are available while supplies last and on a first-come, first-serve basis. Available in 25 locations that feature Disney store at Target.
** Promotion excludes LEGO and Disney Frozen Castle products
Frantic Forest Game
Licensee: Cardinal
SRP: $19.99
Available: Oct. 4 exclusively at Target
Description: A wild windstorm has blown snowflakes all around the forest. So Olaf’s taken refuge inside a mighty tree. Will you be the player to reveal Olaf’s hiding place and bring the forest alive with a soaring surprise? In Frozen Frantic Forest™ Game, players move along the board, collecting and hanging snowflakes on the tree branches as they go. Whose snowflake will cause the tree to open, sending Olaf through the air? Find out in the game where the fun really flies!
- Walmart Frozen fans can Join the Journey at Walmart stores and on Walmart.com with new and exclusive merchandise from “Frozen 2,” including a Forest Expedition Set Fashion Doll 4-pack, Singing Sisters Anna & Elsa 2-pack, Spring & Surprise Olaf, Karaoke Machine and Snow Globe Surprise.
Tomorrow, Oct. 5, from 12 p.m. to 4 p.m., fans at more than 1,500 Walmart stores can experience new and exclusive “Frozen 2” product, hear a special message from fan-favorite “Frozen 2” characters and receive an exclusive “Frozen 2” magnetic photo frame with a Free 4×6 photo from Walmart Photo Center (while supplies last).
- Amazon is debuting a robust assortment of “Frozen 2” products.
- Party City will celebrate Frozen Fan Fest and its new special collection of “Frozen 2” costumes, accessories and party goods nationwide. All Frozen costumes and accessories will be ‘buy one, get one 50 percent’ in stores and at partycity.com through Monday, October 7.
- Fred Meyer will join in on the celebration beginning October 5th with Frozen Fan Fest event celebrations kicking off at select locations including product samples, coloring, craft activities and sticker giveaway, while supplies last.
- Fans can find a robust assortment of “Frozen 2” inspired collectibles, accessories, apparel and more across specialty retailers, including GameStop, Hot Topic, BoxLunch, Claire’s, and Justice beginning today and throughout the holiday season.
While global kick-off events and retail activations began at midnight local time, fans can expect the momentum to continue throughout the rest of the year and beyond.
About Frozen Fan Fest
Frozen Fan Fest is a global celebration that kicked off with hundreds of celebrity Frozen fans and social influencers from around the globe taking to social channels on Oct. 2nd (take a look at my instagram here and my “Frozen Fan Fest” highlights) to reveal the all-new assortment of products for fans of all ages, including apparel, fashion accessories, toys, housewares, books and more. Fans were encouraged to share their favorite Frozen moments and follow along with #FrozenFanFest across all social platforms.
The celebration will continue at retailers worldwide as new products will continue to roll out leading up to the theatrical release and throughout the holiday season. I cannot wait! What items are you excited to get for yourself and family? Can I just have it all? 🙂 Share with me in the comments about your Frozen Favorites!
Hi Erin,
I am a big fan of Frozen Fan Fest, thanks a lot for sharing this exciting article with us.
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