Teleflora Brings the Magic of the Holidays in New “Impromptu Choir” Campaign
By Erin
Although the Holiday Season Looks Different This Year, the New Teleflora Campaign Harnesses the Power of Song to Bring Loved Ones Together
This year, it’s more important than ever to let family and friends know you are thinking of them from afar. Teleflora, the world’s leading floral delivery service, introduces its 2020 holiday campaign, “The Impromptu Choir,” relaying how a little ingenuity and some festive spirit will allow us to celebrate the holidays “together.”
The heartwarming spot harnesses the power of song and holiday magic as a neighborhood comes together to bring cheer to their neighbor, Carol. Unable to be with her family this year, Carol is overcome with joy when her neighbors surprise her with a Teleflora holiday bouquet and erupt into an impromptu performance of “Silent Night.”
“While 2020 has been filled with overwhelming obstacles and little to celebrate, Christmas is not canceled. In fact, now more than ever, it’s important to Love Out Loud and spread holiday spirit as many families and friends will be apart,” said Danielle Mason, vice president of consumer marketing, Teleflora. “We are excited to launch a campaign that focuses on the heartwarming joys of life—the unexpected gifts of the season and communities coming together—while supporting local florists and bringing a smile to customers’ faces and a moment of joy to their hearts with Teleflora arrangements.”
The ad will be featured on YouTube, Facebook, and Instagram, and is supported by a targeted in-stream media buy on connected TV, digital, and mobile. The campaign was developed by The Wonderful Company’s in-house creative team, Wonderful Agency, under guidance from Mason and Jeff Bennett, president, Teleflora.
“This past year has been challenging, but above all it has given people across the globe the opportunity to reconnect with life’s simple pleasures,” said Bobby Pearce, chief creative officer, Wonderful Agency. “Teleflora’s new campaign embodies nostalgic Christmas moments that make the holidays so special, encouraging communities to come together and uplift one another.”
“The Impromptu Choir” is an extension of Teleflora’s overarching “Love Out Loud” brand platform, which launched during Christmas 2017. To share the holiday spirit with friends and family afar, Love Out Loud and surprise them with a unique Teleflora arrangement. Teleflora’s best-selling Christmas lineup features beautifully curated arrangements always made by hand and delivered to your doorstep by a local florist. Each bouquet comes complete with a festive keepsake container that can be incorporated into home décor for years to come.
Take a look for yourself. How heartwarming is this? <3 It will give you ALL the feels. 🙂
These are beautiful and would make a stunning table centerpiece or hostess gift
This video is very inspiring. I need to look for ways to bring joy to others
I love Teleflora. They have such beautiful flowers. I’ve gotten some of them before.
I was just thinking about what to send my Mom for the holidays since she is out of date in assisted living. After reading your post, I’m thinking I should get her one of these beautiful floral arrangements.
A powerful campaign, a beautiful reminder that we can make a difference when we get together. Small things do matter and make a difference.
Teleflora always has such beautiful festive arrangements!
What beautiful arrangements! The keepsake containers are so pretty also. That video sure did give me the feels. Just a little teary-eyed.
Sounds like a really great service, I will share this to my friend who has a sister in L.A. She might want to send some love to her.
Those are so beautiful. Nice to have arrangements over the holiday.
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Those look absolutely amazing and would be nice to have in the house. I’m sure it smells nice as well, a great gift idea as well to be honest.
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I love fresh flowers as centerpieces all year long. Teleflora has so many beautiful designs. A wonderful gift idea.
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So gorgeous. Something about a floral centerpiece makes the table more special and glamorous
I love all the arrangements from Tela flowers. They sure know how to do it right.